Real projects, real numbers

The client

KODGAV, a new Agri-tech startup from West Africa with a vision to bridge the gap between the food industry in Europe to Africa's supply chain. The brand intended to move its HQ to the UK market. We helped the brand plan a 12-month Go-to-Market campaign to acquire its first B2B customers in the UK market.

The challenge

Our team of skilled project experts faced an intriguing challenge: launching a new startup for commercial operations and securing its first B2B customers in the UK.

The goal was to attain $1M within 12 months of launching for commercial operations. However, this startup was unknown and did not yet have a corporate presence in the UK market. Additionally, it takes significantly longer to acquire B2B customers due to lengthy sales cycles. Reputation and trust were also important criteria to secure new customers which the company was lacking as it had not yet launched for commercial operations.

The solution

Our Go-to-Market experts played a pivotal role in defining the market entry strategy which consisted of both an inbound and outbound marketing strategy. Our inbound strategy relied on content marketing channels (building authority over keywords relevant to the company's flagship products), while the outbound strategy relied on building an engaging email sequence to engage prospects by cold emailing.

The results

We successfully achieved the Client's objectives resulting in new customer acquisition (B2B). The total contract value of new sales contracts amounted to $1,300,000.

The company also gained notable media mention as one the best Agri-tech startups in the United Kingdom.

The client

As a shining star among UK Agritech Startups, KODGAV stands out for its innovative approach to connecting the European food industry with Africa's rich Agri-food supply chain. Seeking to broaden their horizons, KODGAV partnered with our team, aiming to significantly boost their market presence across Europe.

The challenge

KODGAV faced a daunting task. Despite a successful UK launch and a growing customer base, the brand needed to penetrate the highly competitive EU market. Their goal was clear: expand B2B sales to food manufacturers and wholesalers in Europe. However, rising inflation and a cost of living crisis presented significant hurdles, as potential clients became hesitant to engage with new suppliers, especially in an industry witnessing a downturn in organic product sales.

The solution

Our approach hinged on a deep understanding of KODGAV's business environment. Utilizing Business Analysis and cutting-edge insights technology, we crafted a strategy that maximized revenue while minimizing costs.

• Focused Marketing. We zeroed in on email marketing as our primary channel, ensuring a targeted and cost-effective outreach.
• Building Relationships. Our business development strategy emphasized cultivating strong connections with qualified leads, understanding that nurturing these relationships might extend sales cycles but would yield long-term benefits.
• Lead Acquisition. The initial phase centred on acquiring leads through cost-efficient channels, with email marketing playing a pivotal role.
• Project Management. Adhering to the PRINCE2 methodology, we meticulously managed the project, fostering valuable client relationships throughout the process.
• Performance Tracking. We closely monitored key benchmarks, including engagement metrics, quote generation, and contract issuance, ensuring alignment with our strategic goals.

The results

Our collaborative efforts with KODGAV culminated in remarkable success. The strategic B2B sales initiatives led to contracts worth €250,000, significantly strengthening KODGAV's ties with key food manufacturers, particularly in France. This strategic expansion resulted in a substantial increase of 90 metric tons in KODGAV's market share within the European market, marking a milestone in their growth journey.

The client

VapePlug.UK, a new startup in London was venturing into the world of consumer electronics with a fresh business approach. They came to us, looking for a 9-month project to prove their concept and affirm their business model's viability through the successful acquisition of customers.

The challenge

Our team of skilled project experts faced an intriguing challenge: launching a brand-new company and securing a sufficient number of subscribers to validate the company's business model. The initial goal was to attain the first 10 subscribers before transitioning to full commercial operations, with the overarching aim of achieving 1,000 subscribers within a 9-month timeframe.

However, this startup was completely unknown without a website or digital presence. Additionally, their product, e-cigarettes, could exclusively be sold to consumers aged 18 and above, and stringent regulations meant the brand could not advertise on digital channels like Google, Instagram and Facebook.

The project presented substantial risks owing to the nature of the brand's product, e-cigarettes, and the dynamic regulatory landscape surrounding them in the United Kingdom. A significant regulatory shift posed a tangible risk, with the potential to put the startup out of business before project completion. It was indeed a challenge worthy of careful consideration.

The solution

Our Business Analysis team played a pivotal role in defining the Client's primary target audience and identifying the most effective communication channels to connect with them. Given the constraints on digital advertising, we discerned that event marketing channels represented the most promising alternative.

This strategic shift enabled us to focus the project on event marketing channels, making them the primary avenue for customer acquisition. We also spearheaded the creation of a new customer acquisition process and provided valuable assistance in establishing the company's Shopify store.

Regarding project management, we adopted the PRINCE2 methodology. Throughout the project's timeline, we planned and executed more than three events. Notably, lead generation occurred both during and after these events, with an impressive 75% of attendees returning for subsequent engagements.

The results

We successfully achieved the Client's objectives resulting in new customer acquisition (B2C). The events and resulting growth in brand awareness helped the brand secure 1,000 monthly subscribers to their web store.